Building Viral
Consumer Apps.

Meet the team

Using Foundational Neuroscience to Hack Attention

We few-shotted a predictive foundational model of the human brain. A subject layer maps its universal representations onto 3D fMRI voxels, letting us track neural activity through slow changes in blood flow and oxygenation. The model is able to predict which apps and ads go viral.

Foundational Model

Predicted cortical response to an ad stimulus

Predicted virality
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HookStoryRevealPayoff
Visual · occipital
Auditory · temporal
Attention · parietal
Reward · prefrontal